Client Background

TeaJTea is a fast-growing online tea retailer in the United States, co-founded by John and Thuy. Their mission is to deliver premium, ethically sourced teas to health-conscious consumers. Despite strong branding and high-quality products, their Shopify store faced severe performance bottlenecks:

• 15-second page load times across devices.
• Skyrocketing bounce rates due to poor user experience.
• Declining conversions and revenue, despite consistent traffic.

TeaJTea approached Minovex with one goal: revive sales by transforming their website into a fast, optimized, and conversion-driven e-commerce experience.

The Challenges

TeaJTea’s existing setup presented multiple roadblocks:

1. Performance Issues: Slow speed (15s load times) was driving users away. Research shows that 53% of mobile visitors abandon a site taking longer than 3s to load (Google, 2024).
2. SEO Gaps: Missing 150+ high-intent keywords left TeaJTea invisible in key search results.
3. CRO Weaknesses: Poor product discovery, cluttered layouts, and unoptimized CTAs hurt conversions.
4. Technical Errors: Google Search Console flagged errors, warnings, and notices impacting indexation.

Without urgent intervention, TeaJTea risked losing significant market share to competitors.

Our Approach

1. Performance Optimization

• Conducted Google PageSpeed Insights & DevTools audits.
• Implemented image compression, lazy loading, and caching strategies.
• Minified and deferred JavaScript & CSS.
• Migrated to lightweight Shopify theme architecture.

Outcome: Load speed dropped from 15s → 1.5s (90% faster).

2. SEO & Keyword Strategy

• Performed in-depth Ahrefs competitive analysis.
• Discovered 150+ untapped keywords across product and category pages.
• Rewrote meta titles & descriptions with high CTR triggers.
• Fixed Search Console errors and improved crawlability.

Outcome: Organic traffic increased by 50% in 6 months.

3. Conversion Rate Optimization (CRO)

• Simplified user journey with fewer checkout steps.
• Added hero banners & product highlights for top-selling teas.
• Deployed social proof (reviews, testimonials) strategically.
• Introduced upsell & cross-sell recommendations.

Outcome:

• +40% conversion rate uplift.
• +25% AOV increase.

Execution Details

Results

The transformation was both technical and financial:

✅ 90% faster site speed.
✅ 35% bounce rate reduction.
✅ +50% organic traffic growth.
✅ +40% higher conversion rate.
✅ +25% higher AOV.

Before Minovex: TeaJTea’s sales curve was declining.
After Minovex: A thriving, scalable e-commerce business with consistent revenue growth.

Client Testimonial:
“Minovex didn’t just improve our website — they transformed our entire business. Our traffic, sales, and customer satisfaction have skyrocketed.” — John & Thuy, Co-founders of TeaJTea

FAQ

Q1: How did Minovex reduce TeaJTea’s load time from 15s to 1.5s?
We implemented advanced Shopify performance techniques: image optimization, lazy loading, minified scripts, and lightweight theme architecture.

Q2: Can SEO improvements really drive sales?
Yes. By targeting 150+ missing keywords and optimizing metadata, TeaJTea saw a 50% boost in organic traffic, which directly fueled conversions.

Q3: What CRO strategies work best for e-commerce?
Highlighting bestsellers, simplifying checkout, and adding upsells. For TeaJTea, these changes boosted conversions by 40%.

Q4: How quickly can results like this be achieved?
TeaJTea saw major speed gains immediately, while SEO growth accumulated over 6 months. CRO improvements began showing results within 4 weeks.

Q5: Can Minovex help other Shopify stores achieve similar results?
Absolutely. Minovex specializes in Shopify development, SEO services, and CRO optimization for global e-commerce brands.