Client Background
Olive Tree Dental provides general, cosmetic, and family dentistry services in a competitive local market. Despite having loyal patients and word-of-mouth referrals, their digital presence lagged behind competitors:
- A dated logo and inconsistent visuals.
- A slow, poorly optimized website.
- Limited local SEO presence, hurting visibility in Google’s “map pack.”
- No structured email communications to engage and retain patients.
The clinic needed a modern, trustworthy brand system and a digital growth engine to increase bookings, improve discoverability, and nurture patient relationships.
The Challenges
Olive Tree Dental came to Minovex with multiple pain points:
- Brand Inconsistency: The logo and colors didn’t convey professionalism or trust.
- Website Performance Issues: Mobile users faced layout shifts, slow hero loads, and hard-to-find CTAs.
- Limited SEO Signals: Thin service pages and missing schema meant weak local rankings.
- No Email Strategy: Patient outreach was ad-hoc, with no automations or education programs.
Without intervention, Olive Tree risked losing digital visibility and patient acquisition opportunities.
Our Approach
1. Brand Identity Refresh
- Designed a clean, professional logo with a subtle leaf/olive motif.
- Introduced a fresh green + warm gray palette for clinical trust.
- Defined typography: friendly sans for UI, serif for headlines.
- Delivered a brand usage guide, social avatars, templates, and assets.
2. WordPress Website Redesign
- UX Improvements: Clear booking flow with sticky “Book Appointment,” WhatsApp tap targets, and streamlined navigation.
- Performance: Preloaded fonts, optimized hero image, lazy-loading, minimized render-blocking.
- Accessibility: WCAG-compliant colors, keyboard navigation, semantic headings, alt-text coverage.
- Analytics: GA4 event tracking for calls, form submissions, and WhatsApp clicks.
3. Local SEO Program
- Technical: Fixed indexation/crawl issues, XML sitemap, schema markup (Organization, LocalBusiness, FAQ, Service).
- On-Page: Optimized city + neighborhood landing sections with strong internal linking.
- Content: Monthly service spotlights (e.g., Invisalign®, implants), curated FAQs and before/after gallery.
- Citations & Reviews: Optimized Google Business Profile and launched review request system.
4. Patient Newsletter Program
- ESP Setup: Created branded templates with GDPR/consent capture.
- Cadence: Two per month (education + promotional).
- Automations: New patient welcome, 6-month recall reminders, follow-up for missed appointments.
- Measurement: Open/click tracking integrated into GA4 with UTM funnels.
Execution Details
| Area | Action | Tools | Impact |
|---|---|---|---|
| Branding | New logo, typography, palette, guide | Illustrator, Canva | Clear, consistent identity |
| Website | CRO, Core Web Vitals optimization | WordPress, Elementor, Cloudflare CDN | Faster load, more conversions |
| Local SEO | Schema, service copy, GMB optimization | Rank Math, Search Console | +25–60% local search visibility |
| Bi-monthly newsletters + automations | ESP, GA4 tracking | 28–40% opens, recall boost |
Results (First 60–90 Days)
✅ Performance: Mobile LCP ~2.0–2.4s, CLS <0.1, INP <200ms.
✅ Conversions: +12–28% increase in call clicks & appointment form completions.
✅ SEO Visibility: +25–60% growth in discovery searches and map pack views.
✅ Email Engagement: 28–40% open rates, 3–7% CTR, strong recall response.
Testimonial:
“Minovex revitalized our brand and website. Patients tell us it feels more professional, and we’ve seen a clear increase in bookings.” — Dr. Jallal Daher, Olive Tree Dental
Before & After Highlights
| Area | Before | After |
|---|---|---|
| Brand | Outdated logo, inconsistent visuals | Unified identity, professional logo system |
| Speed (Mobile) | Hero image loaded slowly; layout shifts | LCP ≈ 2.0–2.4s, CLS <0.1 |
| Booking Flow | Buried CTA, no sticky actions | Persistent “Book Appointment” & tap-to-call |
| Local SEO | Thin service pages, no schema | Optimized pages, LocalBusiness + FAQ schema |
| Ad-hoc blasts | 2×/month newsletter + automations |
Process & Governance
Minovex followed a structured growth framework:
- Discover → Plan → Design → Build → Launch → Grow
- Weekly client check-ins.
- Milestone-based roadmap.
- 30-day post-launch support.
- 100% account ownership retained by Olive Tree Dental (no vendor lock-in).
Tech Stack
- Platform: WordPress (Elementor-compatible)
- Performance: Cloudflare CDN, GA4, Google Search Console
- SEO: Rank Math, LocalBusiness Schema, FAQ Schema
- Email: ESP with automations (newsletters, recall sequences)
- Local SEO: Google Business Profile, review request system
FAQ
By adding persistent CTAs, simplifying navigation, and making phone/WhatsApp taps one click away.
Over 70% of patients search “dentist near me” before booking. Local SEO ensures your clinic shows up in map packs and discovery searches.
Largest Contentful Paint (LCP) improved from sluggish to ~2.0–2.4s on mobile, keeping the site within Google’s Core Web Vitals benchmarks.
Automated 6-month reminders and educational newsletters drove repeat visits and stronger patient relationships.
Yes — Minovex specializes in WordPress healthcare websites, local SEO, and CRO strategies tailored for clinics and local businesses.
