This Cookie Policy explains how Minovex (“Minovex”, “we”, “us”, or “our”) uses cookies and similar technologies on minovex.com and any sub-pages that link to this Policy (the “Site”). It should be read together with our Privacy Policy.
If you are in the EEA/UK, this Policy also explains how we obtain your consent before setting non-essential cookies, and how you can change your preferences at any time.
1) What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide reporting information. Cookies may be set by us (“first-party cookies”) or by third parties (“third-party cookies”) who provide services on our Site (e.g., analytics, scheduling, advertising).
We also use related technologies such as pixels, local storage, and tags. For simplicity, we refer to all of these as cookies in this Policy.
2) Who is Minovex?
Minovex is a web design, development, and growth partner providing WordPress, Shopify, Webflow, LMS, SEO, and SMM services for global clients.
Contact: hello@minovex.com
Data Controller: Minovex (update with legal entity name and address if needed)
3) How we use cookies
We use cookies for the following purposes:
- Strictly Necessary – to deliver the Site, enable page navigation, secure forms, remember your cookie choices, and protect against fraud/abuse.
- Performance & Analytics – to understand how visitors use the Site (e.g., Google Analytics 4), so we can improve speed, UX, and content.
- Functionality – to provide enhanced features such as calendars/scheduling (e.g., Calendly) and media embeds.
- Advertising & Measurement – to deliver or measure ads and to build audiences/retarget (e.g., Meta Pixel, LinkedIn Insight Tag, Google Ads).
- A/B Testing & Optimization (if enabled) – to test variations of pages to improve conversions.
We do not use cookies to read any files on your device.
4) Cookies we may set
Below is a representative list. The exact cookies may change over time as we update tools and features.
A) Strictly Necessary (always active)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent, cookie_preferences | Minovex / CMP | Stores your cookie choices so we honor them | 6–12 months |
| wp_* or elementor_* (if on WordPress) | Minovex | Core site functionality, caching, security | Session–12 months |
| __cf_bm / security cookies (if using Cloudflare) | Cloudflare | Bot management and site security | 30 minutes |
B) Performance & Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga* , _gid | Google Analytics 4 | Visitor analytics and usage patterns | 24 hours–24 months |
| _gcl_au | Google (Ads/Conversion) | Measure conversions from ads | 3 months |
C) Functionality
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| calendly_page, __calendly* | Calendly | Loads scheduling widget and remembers preferences | Session–12 months |
| player / vuid / yt_* (if video embeds) | Vimeo/YouTube | Video playback and performance | Session–24 months |
D) Advertising & Measurement (used only with consent where required)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Ad delivery, retargeting, and measurement | 3 months |
| li_fat_id / li_a, li_sugr | Ad measurement and audience insights | 6–12 months | |
| IDE / test_cookie | Google Ads | Ad delivery and conversion measurement | 13 months (EU/UK), 24 months (elsewhere) |
E) A/B Testing & Optimization (if used)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| optimizely_* or similar | Optimizely/other | Run experiments and track variants | Session–24 months |
Note: Third parties may change the names, durations, and purposes of their cookies. For the most up-to-date details, please refer to each provider’s own policy.
5) Your choices
Consent & Preferences (EEA/UK and where required)
On your first visit, you’ll see a banner asking for consent to non-essential cookies. You can accept all, reject all, or customize categories.
- Change your settings anytime: Click “Cookie Settings” in the Site footer (or reopen the banner if available).
- Withdraw consent: Turn off any category and save. We will honor your updated preferences.
Browser controls
You can block or delete cookies in your browser settings. Doing so may impact Site functionality. See help pages for Chrome, Firefox, Safari, Edge, or Opera.
Platform opt-outs (ads/analytics)
- Google Analytics: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Meta (Facebook): facebook.com/adpreferences
- LinkedIn: linkedin.com/psettings/advertising
6) Region-specific information
EEA/UK (GDPR/UK GDPR)
Our legal basis for strictly necessary cookies is legitimate interests (delivering a secure, functional Site). For all other cookies, our basis is consent. You may withdraw consent at any time via Cookie Settings.
California (CCPA/CPRA)
Some cookies may constitute a “sale” or “sharing” for cross-context behavioral advertising. California residents can exercise rights (access, deletion, correction, opt-out of sale/sharing). If we implement a “Do Not Sell or Share My Personal Information” link, use it to manage those choices, or email hello@minovex.com.
7) Data retention
Cookie lifespans are listed above. Analytics data may be retained according to our analytics provider’s settings (e.g., GA4 default retention 2–14 months, unless configured otherwise). We store consent records for compliance.
8) Children
Our Site is not intended for children under the age of 13 (or the relevant age of consent in your location). We do not knowingly place cookies to profile children.
9) Changes to this Policy
We may update this Policy to reflect changes to cookies, vendors, legal requirements, or our services. When we do, we will update the “Last updated” date at the top and, where appropriate, display a notice.
10) Contact us
If you have questions about this Cookie Policy or your privacy rights, contact us at hello@minovex.com.